Monday, January 01, 2007

 

STAGE 1: The IDEA

You can simply copy our idea word for word, making changes such as the name of your farm, etc. Our idea was this simple: we need to decide whether to send our ewes and lambs to market or to feed them as this drought shows no sign of breaking. You've got to budget for feeding. 100 days. We did a budget. After having spent $60,000 so far that year feeding sheep, and having had my off-farm income more than halved since a cancer operation in May the year before, we decided we couldnt afford it. If we can find the money, we'll do it. Where could the money come from? I heard the World Vision TV commercial: "Adopt a smile for Christmas; adopt a child." My habit of playing with words led me to the ide. "Adopt a chicken... adopt a mongoose... adopt a ... sheep..."We'll ask the public to help us keep the flock together rather than sending it to the slaughterhouse (which was inevitable at that stage of the drought). "Adopt A Sheep" was not a new idea. Google it and you'll see there are hundreds of farmers in Europe and the USA (and Australia) who adopt out cute little lambs as a business venture. But they don't do it to save the sheep's life. That's what made our idea different.

Adopt A Sheep is a transferable idea. It can be used by anyone with animals to feed. It can be used by anyone with any legitimate need.

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